Meet Jennifer Hippler-Apfel
Owner of Absolute Brand MGMT and Marketing Consultant
Hello I'm Jennifer Hippler-Apfel,
After graduating from the Lee Business School with a degree in Business Marketing I worked as a Junior Media Buyer and Strategist for a marketing agency in Las Vegas, Nevada. After gaining experience working in the advertising industry, I decided that I wanted to apply my knowledge of an advertising agency with what I had learned in school to help smaller businesses gain access to what all the bigger businesses could afford. I decided to open my own marketing business to help the people I feel needed the most help in marketing and voilà Absolute Brand Management was born.
With Absolute Brand Management (ABM) marketing could be affordable for even the smallest business.
My mother owned a small rubber art stamp store while I was a child growing up in the 1990s. It was difficult to watch my mom struggle to keep her business competitive with little marketing available for her at an affordable cost. My mother's store wasn't able to advertise online, because websites were not even a thought on a small business person's mind yet. I understand the struggles that small business owners and their family's deal with everyday, because I was raised by a small business owner. If my mother would have been able to use an easy sales website like Etsy, Wix, Weebly or even Ebay we might have been a very successful rubber art stamp store today, but those sites didn't exist back when I was a child. Lucky for small business owners, they do exist now, but many small businesses are unsure about how to start using those sites and miss out on becoming successful. Advertising can be easy with many of the websites that are available today making it easier for small business owners to thrive.
SEO, SEO, SEO... might as well be a SOS ( or distress signal) for your business website and I'm sure you have found that every single sales person is going to try to call and tell you how to fix it for big price tag. Well SEO stands for Search Engine Optimization and there is a very broad spectrum of what you can do to make it more optimized. As a consultant I've learned that it doesn't have to cost you a fortune to optimize your website. It just takes precision and time.
Brand Management matters think of all the brands that you know off of the top of your head and you will see that brand matters to the customer. Slogans, jingles, logos, business names, and your company moto all help your customer form a relationship with your business. Now, if you are saying to yourself you don't want to have a relationship with your customer please reconsider that thought. As a consultant I want you to understand that repeat customers are what makes your business flourish, so BRAND MANAGEMENT matters.
Advertising on a budget is reasonable and many marketing agencies won't even give you a second glance if you can't afford their fees, but a consultant like myself can help launch your business to the next level on a shoe string budget. The biggest plan of action you can have with very little to no money spent is make a giant footprint with your business all over the internet. That means own everything you can that is free with your business name, like Facebook, Twitter, Google +, Instagram, and Pinterest. Even if you don't plan on using these platforms acquire the name, so nobody else does before you do. It's better to be safe and secure your business name on social media than regret it later.
As a consultant I want to help small businesses like yourself become SEO savvy and profitable. If you are ready to meet with a consultant and jumpstart your business's success please reach out an contact me by email. I'm here to help you.
After graduating from the Lee Business School with a degree in Business Marketing I worked as a Junior Media Buyer and Strategist for a marketing agency in Las Vegas, Nevada. After gaining experience working in the advertising industry, I decided that I wanted to apply my knowledge of an advertising agency with what I had learned in school to help smaller businesses gain access to what all the bigger businesses could afford. I decided to open my own marketing business to help the people I feel needed the most help in marketing and voilà Absolute Brand Management was born.
With Absolute Brand Management (ABM) marketing could be affordable for even the smallest business.
My mother owned a small rubber art stamp store while I was a child growing up in the 1990s. It was difficult to watch my mom struggle to keep her business competitive with little marketing available for her at an affordable cost. My mother's store wasn't able to advertise online, because websites were not even a thought on a small business person's mind yet. I understand the struggles that small business owners and their family's deal with everyday, because I was raised by a small business owner. If my mother would have been able to use an easy sales website like Etsy, Wix, Weebly or even Ebay we might have been a very successful rubber art stamp store today, but those sites didn't exist back when I was a child. Lucky for small business owners, they do exist now, but many small businesses are unsure about how to start using those sites and miss out on becoming successful. Advertising can be easy with many of the websites that are available today making it easier for small business owners to thrive.
SEO, SEO, SEO... might as well be a SOS ( or distress signal) for your business website and I'm sure you have found that every single sales person is going to try to call and tell you how to fix it for big price tag. Well SEO stands for Search Engine Optimization and there is a very broad spectrum of what you can do to make it more optimized. As a consultant I've learned that it doesn't have to cost you a fortune to optimize your website. It just takes precision and time.
Brand Management matters think of all the brands that you know off of the top of your head and you will see that brand matters to the customer. Slogans, jingles, logos, business names, and your company moto all help your customer form a relationship with your business. Now, if you are saying to yourself you don't want to have a relationship with your customer please reconsider that thought. As a consultant I want you to understand that repeat customers are what makes your business flourish, so BRAND MANAGEMENT matters.
Advertising on a budget is reasonable and many marketing agencies won't even give you a second glance if you can't afford their fees, but a consultant like myself can help launch your business to the next level on a shoe string budget. The biggest plan of action you can have with very little to no money spent is make a giant footprint with your business all over the internet. That means own everything you can that is free with your business name, like Facebook, Twitter, Google +, Instagram, and Pinterest. Even if you don't plan on using these platforms acquire the name, so nobody else does before you do. It's better to be safe and secure your business name on social media than regret it later.
As a consultant I want to help small businesses like yourself become SEO savvy and profitable. If you are ready to meet with a consultant and jumpstart your business's success please reach out an contact me by email. I'm here to help you.
